Rebuilding commercial foundations for live audio

We introduced new subscription and advertising systems while building an adaptable automotive application.

Audio streaming|🇺🇸USA
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Illustration of people with sound waves, play button, and microphone

Client

A digital audio company connecting listeners with live radio, news, sports, music, podcasts and audiobooks. Its products bring content from broadcasters and publishers into a service available through personal devices and vehicle systems.

Challenge

Expanding live audio beyond traditional streaming required new commercial models and broader listener access.

  1. Subscription platform limitations

    The existing subscription platform made it more difficult to support new commercial models and improve the subscriber journey.

  2. Static advertising

    The existing advertising solution relied on predefined placements and display advertising only.

  3. Different automotive ecosystems

    Each vehicle manufacturer introduced distinct technical requirements for the same listening product.

  4. Local station discovery

    Finding relevant live stations nearby or anywhere in the world required a better way to navigate the growing catalog.

Solution

  1. 01

    Subscription system migration

    Migrated to a new billing system with a redesigned registration and subscription flow.

  2. 02

    New advertising delivery

    Introduced a new advertising solution with flexible placements and support for multiple media formats.

  3. 03

    Configurable automotive application

    Built an automotive application that adapts to different manufacturers, operating systems and screen formats.

  4. 04

    Interactive station explorer

    Built an interactive map that helps listeners find and play live stations through geographic exploration.

Result

Business value translated into measurable results.

  • 22%higher subscription conversion
  • 2.8xdaily advertising revenue
  • 35%faster automotive partner launches
  • 24%more station plays from discovery

Technologies used

Core technologies selected to support the product architecture.

  • ReactReact
  • Next.jsNext.js
  • TypeScriptTypeScript
  • .NET.NET
  • GoGo
  • MySQLMySQL
  • AWSAWS

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Let's discuss your goals and define the next step.

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Why Mountalis

Product Thinking First

We challenge assumptions early and help shape key decisions before engineering begins.

Senior Ownership

Senior engineers stay directly involved in product decisions, architecture and delivery.

Aligned Execution

We keep strategy, engineering and business priorities aligned across the lifecycle.

Validation Before Scale

We reduce unnecessary scope early so new initiatives reach validation with less operational overhead.

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Discuss your next product initiative

We start by understanding your goals and technical direction. Complete the form or contact us at contact@mountalis.com. Our team will respond within one business day.

Companies we work with

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