Digital storefront for a beauty company
We built a shopping experience that made choosing products easier and encouraged repeat purchases.
Client
A beauty company offering skincare, makeup, body care, fragrance and personal care products. Its digital commerce experience helps customers understand products, compare options and purchase with confidence.
Challenge
Every product launch created new demands on the storefront while every purchase created the opportunity for the next one.
Limited ownership of commerce updates
Internal teams needed more control over storefront content without depending on engineering for routine changes.
Product choice uncertainty
Choosing the right products required enough information while keeping the shopping experience simple.
Repeat purchase drop off
Products used in daily routines needed a clearer path from first purchase to the next order.
Missed signals in customer reviews
A large volume of customer feedback made valuable insights harder to identify and use effectively.
Solution
- 01
Composable commerce platform
We built a modular commerce platform that enabled internal teams to publish and manage storefront content independently through reusable building blocks.
- 02
Product advisor
We created a digital product advisor that helped customers choose products through personalized guidance and relevant product information.
- 03
Smart replenishment system
We developed a replenishment system that reminded customers when products needed replacing and made reordering effortless.
- 04
Customer insight processor
We designed a customer insight processor that organized review data into meaningful business insights.
Result
Business value translated into measurable results.
- 27%more completed purchases
- 31%repeat purchase growth
- 18%higher average order value
- 22%higher campaign conversion
Technologies used
Core technologies selected to support the product architecture.
React
Next.js
TypeScript
Node.js
GraphQL
PostgreSQL
AWS
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Product Thinking First
We challenge assumptions early and help shape key decisions before engineering begins.
Senior Ownership
Senior engineers stay directly involved in product decisions, architecture and delivery.
Aligned Execution
We keep strategy, engineering and business priorities aligned across the lifecycle.
Validation Before Scale
We reduce unnecessary scope early so new initiatives reach validation with less operational overhead.
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