Modernizing curated furniture commerce
We redesigned the product to simplify marketplace operations and create a more reliable buying and selling experience.

Client
A digital marketplace for curated furniture and interior pieces where independent sellers and professional dealers offer unique products. The business combines moderated listings, commerce and furniture logistics into a single marketplace experience.
Challenge
Buying and selling unique furniture required product decisions beyond traditional ecommerce.
Different seller requirements
One marketplace needed to support both occasional sellers and professional dealers without compromising either experience.
Unique furniture delivery
Large and fragile furniture introduced delivery scenarios that standard ecommerce platforms were not designed to handle.
Buyer purchase confidence
Buyers needed confidence before purchasing second hand pieces from independent sellers they had never interacted with.
Product discovery at scale
A growing catalog of unique pieces made it difficult for buyers to find relevant items through search and filtering.
Solution
- 01
Role based account system
Created an account system that supported different seller roles, access levels and operating models.
- 02
Delivery coordination
Developed a delivery orchestrator that selected the most suitable shipping method based on product and destination.
- 03
Buyer assurance
Integrated seller verification, order validation and secure payment into one purchasing experience.
- 04
Catalog experience
Redesigned product discovery to deliver faster search, more accurate filtering and easier catalog navigation.
Result
Business value translated into measurable results.
- 32%higher seller activation
- 41%lower delivery support requests
- 27%more completed purchases
- 36%faster product discovery
Technologies used
Core technologies selected to support the product architecture.
React
TypeScript
Swift
Kotlin
PHP
MySQL
AWS
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Product Thinking First
We challenge assumptions early and help shape key decisions before engineering begins.
Senior Ownership
Senior engineers stay directly involved in product decisions, architecture and delivery.
Aligned Execution
We keep strategy, engineering and business priorities aligned across the lifecycle.
Validation Before Scale
We reduce unnecessary scope early so new initiatives reach validation with less operational overhead.
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Discuss your next product initiative
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